Mattel Releases Barbie Doll with Down Syndrome

Last Updated on October 3, 2023 by SPN Editor

In a bid to advocate for diversity and inclusivity, Mattel has unveiled its pioneering Barbie doll with Down syndrome. The new Barbie will be part of the 2023 Fall Fashionistas dolls line and will be widely available in stores for $10.99.

Working with the National Down Syndrome Society

To ensure the new doll accurately represents a person with Down syndrome, Mattel worked closely with the National Down Syndrome Society (NDSS). The NDSS reviewed the physical features of the doll to ensure they accurately represented a person with Down syndrome.

Kandi Pickard, NDSS president and CEO, praised the new Barbie, saying it is “a huge step forward for inclusion and a moment that we are celebrating.”

Representation Matters

The release of this new Barbie serves as a reminder of the importance of representation. Children with Down syndrome can now see themselves in a beloved toy and feel included and accepted.

The launch of the new Barbie doll also clearly sends a message to the broader community that diversity and inclusion are important values.

Addressing Criticism of Narrow Beauty Standards

Over the years, Mattel has faced criticism for promoting a narrow and unrealistic ideal of beauty through its Barbie dolls. Notwithstanding, the company has been diligently endeavoring to tackle this predicament by launching dolls with an array of bodily dimensions, skin hues, and hair compositions.

The release of the new Barbie with Down syndrome is part of this effort to diversify the line of Fashionistas dolls.

A Significant Step Towards Greater Inclusivity and Diversity

The launch of the inaugural Barbie doll with Down syndrome is a momentous landmark in the perpetual endeavor to foster diversity and inclusivity within the toy industry.

Through the introduction of this novel Barbie, Mattel is embarking on a momentous stride towards promoting greater inclusivity and diversity within the realm of toys.

The unveiling of the latest Barbie figurine, portraying an individual with Down syndrome, marks a noteworthy achievement for Mattel and the toy industry as a whole.

By working closely with the National Down Syndrome Society and reviewing the physical features of the doll with a medical professional, Mattel has ensured that the new Barbie accurately represents a person with Down syndrome.

The release is a reminder of the power of representation and the importance of diversity and inclusion.