Google’s Circle to Search is transforming how users interact with their devices, offering a seamless way to explore information directly from the screen without switching apps or taking screenshots. Launched initially on select Android devices and now available on over 300 million Android devices, with recent expansion to iOS via the Google app, this feature has evolved with the integration of Gemini AI’s powerful capabilities, as unveiled at Galaxy Unpacked 2025.
How It Works: Search at Your Fingertips
Circle to Search lets users dive into the content displayed on their screen—be it text, images, or objects—through simple gestures like circling, tapping, or scribbling. Activated by a long press on the home button or navigation bar, the feature allows users to:
- Highlight content: Circle an item, such as a gadget in a photo or a phrase in a document, to trigger an instant search.
- Access AI-powered insights: With Gemini AI’s integration, users get concise AI Overviews or detailed results for their queries.
- Engage with AI Mode: This new addition enables follow-up questions or deeper exploration of the selected content, making searches more dynamic and conversational.
For instance, spotting a trendy jacket in a social media video? Circle it, and Circle to Search will pull up details like the brand, price, or where to purchase it. Powered by Google Lens, the feature is accessible via the Google app in regions like the U.S. and India, with global rollout progressing as of July 9, 2025.
Standout Features
- Effortless Interaction:
Whether you’re scrolling through social media, streaming a video, or playing a game, Circle to Search keeps you in the moment. There’s no need to pause, screenshot, or open a separate app—search results appear instantly, making the experience fluid and intuitive, especially on devices like the Galaxy Z Fold7 or Z Flip7. - AI Mode Powered by Gemini:
The introduction of AI Mode takes Circle to Search to new heights. By leveraging Gemini AI’s natural language processing, users can ask follow-up questions or dive deeper into results. For example, circling a famous monument might reveal its history, and AI Mode can answer questions like “What’s nearby?” or “When was it built?” with tailored, conversational responses. - Gaming Integration:
Gamers can now circle in-game elements—like characters, items, or puzzles—to access real-time tips, walkthroughs, or timestamped YouTube videos without exiting the game. This feature is a boon for players tackling tricky levels or seeking strategies on the fly. - App Synergy:
On Samsung’s Galaxy Z Fold7 and Z Flip7, Circle to Search integrates with apps like Calendar, Notes, and Reminder. Spot a concert poster? Circle the date and add it to your calendar in seconds. This level of integration boosts productivity and simplifies daily tasks. - Broad Accessibility:
Available on Android 16 devices and through the Google app on iOS, Circle to Search is expanding globally. It’s also compatible with Wear OS smartwatches, where related Gemini AI features enhance its utility.
Practical Applications
- Shopping: Circle a product in a video or image to find reviews, prices, or purchase options instantly.
- Travel: Highlight a landmark to uncover its backstory, nearby attractions, or travel tips.
- Gaming: Get instant help with in-game challenges by circling objects or obstacles for guides and tutorials.
- Productivity: Scan event details from a flyer or poster to seamlessly add them to your calendar or notes.
Why It Matters
Circle to Search, amplified by Gemini AI, redefines how we interact with our devices. By blending visual search with advanced AI, it delivers a more intuitive and efficient way to access information, aligning with Google’s vision of an AI-driven Android ecosystem. Its versatility across gaming, productivity, and everyday tasks has earned praise from tech enthusiasts, highlighting its impact on devices like the Galaxy Z Fold7 and Wear OS.
Challenges to Address
- Privacy Concerns: As with any AI-powered tool, Circle to Search processes user inputs, raising questions about data handling. Google offers privacy controls via the Gemini app, but clear communication about data use is essential to maintain trust.
- Performance Variability: On older or less powerful devices, the feature’s speed and AI Mode responsiveness may lag, potentially affecting user experience.
- Global Rollout: While expanding rapidly, availability varies by region and device, which could lead to inconsistent access for some users.
The Future of Search
Google’s Circle to Search, enhanced by Gemini AI, is more than a feature—it’s a glimpse into the future of intuitive, context-aware computing. By enabling users to explore their world with a simple gesture, it bridges the gap between curiosity and answers.
As Google continues to refine its performance and address privacy concerns, Circle to Search is poised to become an indispensable tool for millions, redefining how we interact with information on the go.
Naorem Mohen is the Editor of Signpost News. Explore his views and opinion on X: @laimacha.