Last Updated on November 23, 2023 by SPN Editor
Aitana Lopez, also known as Fit Aitana. She is indeed a fascinating example of how artificial intelligence is being used to create virtual influencers in the realm of social media and digital marketing.
Aitana Lopez’s life is carefully curated by the agency team, who decide her weekly activities, the places she will visit, and the photos that will be uploaded. Despite not being a real person, Aitana Lopez has managed to gain significant popularity on Instagram, with more than 121,000 followers and thousands of views and reactions to her photos. She even receives private messages from celebrities who are unaware that she is not an actual person.
Aitana Lopez’s creation by the Barcelona-based communication agency, The Clueless, is a strategic response to the challenges they faced with traditional influencers and models. Her virtual persona, complete with physical imperfections like wrinkles and tousled hair, makes her appear more human and distinguishes her from other AI-generated models. This strategic humanization has contributed to her appeal and popularity on social media platforms like Instagram.
Cruz and his team began to evaluate their work process and noticed that many projects were being delayed or canceled due to issues beyond their control. They found that the problems often stemmed from the influencers or models, rather than design issues.
In response to this, they decided to take matters into their own hands and create their own influencer to serve as a model for the brands that sought their services.
This led to the creation of Aitana Lopez, a vibrant 25-year-old woman from Barcelona with pink hair and an almost perfect physical appearance. According to her creators, this AI model has the potential to earn up to €10,000 a month, although the average earnings are around €3,000.
Cruz explains that their motivation for creating Aitana was to improve their livelihood and reduce their dependence on other individuals who may have inflated egos, and eccentricities, or who simply aim to earn a substantial income through posing.
The success of Aitana Lopez signifies a considerable shift in the realm of social media and digital marketing. It raises thought-provoking questions about the future of influencer marketing, online personas’ authenticity, and the ethical considerations surrounding the use of AI-generated entities.
Aitana’s distinct personality, as a fitness enthusiast with a complex character, sets her apart from traditional models, whose personalities are usually not revealed so they can be a ‘blank canvas’ for designers. This unique approach to creating a virtual influencer has proven to be successful, as evidenced by Aitana’s popularity and earnings from advertisements.