Jasper Acquires Clipdrop, Expanding Its AI Capabilities

Last Updated on February 24, 2024 by SPN Editor

Jasper, a global leader in generative AI applications, has announced its acquisition of Clipdrop, an innovative AI image creation and editing platform. This move marks a significant advancement in Jasper’s ability to provide a comprehensive, multimodal copilot for enterprise marketing teams.

Clipdrop, a platform utilized by millions of creative designers and brands globally, was founded in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet. The platform allows users to edit existing images, create new ones, and develop a wide range of variations in size, detail, and style. This technology is a game-changer for marketers and brand leaders, accelerating their ad strategies and fostering on-brand creativity. It is more than just a standard copy-and-paste application; it’s a versatile tool that is reshaping the way we interact with images.

“Marketing is visual,” stated Timothy Young, CEO of Jasper. “Integrating Clipdrop into Jasper will propel our vision of being the most comprehensive end-to-end marketing copilot in the industry, powering all formats, channels, and functions that enterprise marketing teams require. A copilot this robust will empower the enterprises we serve to move beyond simple AI prompts, achieving more personalized marketing, better-informed automation, and improved optimization across their entire strategy.”

The Clipdrop team will join Jasper immediately, leading research and innovation on multimodality from their Paris headquarters, a hub of AI innovation in Europe. With this acquisition, Jasper extends its reach to Europe, with plans for continued investment in talent and customer acquisition. The company is keen to contribute to Paris’s thriving AI community.

Emad Mostaque, CEO of Stability AI, expressed his excitement about the partnership, “Jasper has been a valued partner, leveraging Stability AI models for many years. We’re thrilled to see Clipdrop expand their offering by joining forces with Jasper. We will continue to partner with Clipdrop on research and deliver our cutting-edge models to their platform.”

Damien Henry, Clipdrop co-founder, shared his enthusiasm about the potential of Clipdrop technology within Jasper’s copilot for marketing teams. “There are natural synergies between the two companies and a clear focus on creating the best multimodal platform for marketers. We can’t wait to get started.” Henry will also assume a larger leadership role in research and innovation for the entire Jasper product.

The acquisition of Clipdrop was finalized on February 20, 2024. Business customers can access it through the Jasper API immediately, with deeper integration into the copilot planned over time. Clipdrop will continue to be available as a standalone product at Clipdrop.co.

This acquisition can empower marketers and brand leaders to create more engaging, personalized, and effective marketing campaigns.

The acquisition of Clipdrop by Jasper offers several benefits to marketers and brand leaders:

Enhanced Creativity: Clipdrop’s technology allows users to edit existing images, create new ones, and develop a wide range of variations in size, detail, and style. This can significantly enhance the creative capabilities of marketing teams.

Accelerated Ad Strategies: The ability to quickly generate and modify images can speed up the development and execution of advertising strategies.

On-Brand Creativity: With the advanced image editing and creation capabilities, marketers can ensure that all visuals align with their brand identity.

Comprehensive Marketing Copilot: The integration of Clipdrop into Jasper’s platform advances Jasper’s vision to be the most comprehensive end-to-end marketing copilot in the industry, powering all formats, channels, and functions that enterprise marketing teams require.

Improved Personalization and Optimization: A more robust copilot can enable enterprises to move beyond simple AI prompts, achieving more personalized marketing, better-informed automation, and improved optimization across their entire strategy.

Established in 2021, Jasper serves as an AI assistant for marketing teams seeking not only quicker results but also improved outcomes. With a secure training process tailored to your brand and strategy, Jasper expedites the production of content and campaigns. It also assists marketers in measuring and optimizing performance, functioning as a comprehensive copilot.

Jasper has earned recognition as “one of America’s fastest-growing private companies” by Inc. 5000 and rapidly amassed over 100 million users, making it one of the fastest to achieve this milestone. Its clientele includes renowned names like Morningstar, Anthropologie, SentinelONE, and ZoomInfo. For more information, visit jasper.ai.

How does Clipdrop work?

Clipdrop, an innovative platform for image creation and editing, is transforming the landscape of visual design. It serves as a powerful tool for millions of creative designers and brands worldwide, offering them the ability to modify existing images, generate new ones, and create a multitude of variations in terms of size, detail, and style.

Established by alumni from Google, Clipdrop has emerged as a significant enabler for marketers and brand leaders, enhancing their advertising strategies and promoting creativity that aligns with their brand. The technology it offers is poised to bring about a significant shift in the field of visual marketing.

It is a cutting-edge application that harnesses the power of advanced Artificial Intelligence (AI) and Augmented Reality (AR) technologies to revolutionize our interaction with images. Here’s a more detailed look at its functionalities:

Image Capture and Import: It allows users to capture objects or images directly from their desktop and import them into the application.

Background Removal: One of Clipdrop’s key features is its exceptional ability to detect backgrounds. It can automatically eliminate the background from the captured visuals, enabling users to paste the object as is into various programs.

Object Elimination and Upscaling: It uses AI to streamline complex image tasks, such as object elimination and upscaling.

Text-Based Image Generation: It has the capability to generate realistic images from text descriptions or sketches.

Integration with Other Applications: It offers seamless integration with a wide range of applications, including Photoshop, PowerPoint, Google Docs, and many others.

AI Image Uncrop: The Uncrop tool in Clipdrop allows users to uncrop an image. Users can upload an image, select the desired resolution and the area of the photo they wish to expand, and then choose the most suitable result from the AI-generated images.

AI Image Variations (ReImage): ReImage, a feature of Clipdrop, enables users to create multiple variations of a single image using Stable Diffusion.