Last Updated on December 14, 2023 by SPN Editor
This holiday season, Coca-Cola has unveiled a platform where users can utilize a variant of OpenAI’s DALL-E image generator to make Christmas Cards. Similarly, Lensa, an AI selfie-generating app, has also introduced a festive feature that allows you to morph into a charming Santa or a delightful snow bunny.
Coca-Cola has used the power of AI to launch a unique service on CreateRealMagic.com, enabling users to make Christmas cards digitally using the company’s extensive collection of holiday-themed imagery.
This initiative allows the brand’s cherished assets to be viewed through the lens of modern technology, making them accessible and appealing to a new generation of consumers.
Supermodel and entrepreneur, Winnie Harlow, is also utilizing her platform this holiday season to share her unique Coca-Cola AI-generated holiday cards. These Christmas cards encapsulate what she holds dear during this festive period: the principles of kindness and empowerment.
Harlow expressed her excitement about being part of this groundbreaking project. She said, “I appreciate how Coca-Cola’s AI is providing everyone with the opportunity to make Christmas cards and share their unique holiday perspectives. Together with Coca-Cola’s AI, we are inviting people everywhere to join us.”
Pratik Thakar, Coca-Cola’s Global Head of Generative AI, expressed the company’s desire to use the festive season as an opportunity to foster a positive environment for people to unleash their creativity. The company is embracing the possibilities of AI, showcasing how it can enhance an iconic brand like Coca-Cola, fostering unity and spreading holiday cheer.
How to make Christmas Cards using AI?
The Create Real Magic platform encourages consumers to utilize AI to create artwork using Coca-Cola’s iconic creative elements. The #CreateRealMagic cards are an ideal way for the company to commemorate the holiday season using AI. The campaign embodies the brand’s humble yet iconic, real yet magical ethos.
The project builds upon the success of Create Real Magic, the pioneering platform that merges the capabilities of ChatGPT-4, which generates human-like text from search engine queries, and DALL-E, which creates images from text. These AI tools empower users to reinterpret and share some of the company’s most iconic assets, fostering connections across geographical boundaries and time zones.
Selman Careaga, President of the Global Coca-Cola category, highlighted that AI offers a unique avenue to engage with the evolving landscape of digital innovation. By aligning with cultural moments like the holiday season, the brand can discover novel ways for its audience to interact and connect, fostering continuous learning in this domain.
Paul Parsons, a UK creative director and one of the creators exploring the capabilities of Create Real Magic, expressed his excitement about having access to some of the most recognized holiday iconography and the freedom to reinterpret it. He eagerly anticipates sharing his rendition of the Coca-Cola holiday card.
During the festive season, people worldwide can visit CreateRealMagic.com to generate artwork to share as holiday cards with their loved ones. Coca-Cola will also showcase consumer-created artwork on its digital billboards globally, including prominent locations like New York’s Times Square and London’s Piccadilly Circus.
This year’s global festive campaign will be adopted by over 80 markets worldwide, embodying the magic of kindness and the spirit of generosity and goodwill. The campaign narrative permeates all channels, from TV ads and physical experiences like the iconic Coca-Cola Christmas Caravan tour and local charitable partnerships, to digital initiatives like the ‘Create Real Magic’ AI Christmas Card generator, and two forthcoming Christmas short films.